DOWNLOAD A COPY OF THE ECOMMERCE AND CPQ CONVERGENCE WHITEPAPERDOCUMENT
Are you frustrated by your online services? Want to improve your B2B Customer Experience as more of your customers move to online transactions? Whilst increasing your attach rates and driving future demand shaping?
The whitepaper covers:
- An overview of eCommerce, including significant players, increased importance due to Covid pandemic and limitations, e.g. poor recommendations, conflicts caused by big data, lack of configuration and woeful attempts at Bundling.
- An analysis of CPQ and its applications, covering the focus for larger providers on Enterprise, the limited focus on eCommerce and siloed applications.
- How to leverage CPQ to solve CX issues in eCommerce using the following:
- eCommerce and CPQ should be different views of the same data.
- eCommerce should have workflows to CPQ and vice-versa.
- Businesses should consolidate rich data captured from Sales and Customers to drive better intelligence.
- Differentiate your eCommerce CX.
- The potential to converge eCommerce and CPQ with various approaches possible.
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